Today's Thought

Are You Being Productive or Just Being Busy?

By Todd Falcone



Did you know that there is a gigantic difference
between having a productive day versus simply having a busy day?


I can’t tell you how many people I know, whom I have worked
with personally, who thought they were being productive in their home
businesses, only to find out that they were simply staying busy conducting
menial tasks that meant nothing to their bottom line.


In the end, the only thing that matters is production.
Ask yourself, “What did I produce today?” In fact, here’s a great tip to help
keep you on track. I do it. It works!


Take out a piece of paper and write down the following
words:


What did I produce
today?


Now, post it someplace you have to see it daily.
Put it on the bathroom mirror or your computer monitor. Put it someplace where
you cannot miss it. This is crucial. Read it daily and ask yourself this
simple question.


If you want to make it in this industry, you must produce.
Being busy doesn’t cut it. Being productive is all that matters.


This means, focus your time on conducting revenue-producing
activities. If it doesn’t make you money, then don’t do it. I have yet to
meet a person who makes money dusting his desk, organizing his leads or
cleaning up his office files.


You must spend your limited time in production mode.
We are all limited to 24 hours in any given day. The question you have to ask
yourself is, “How am I spending my valuable time?”


Here are some tips to help you make sure you stay on track
and in production mode, and avoid simply “being busy.”


1. If you are involved in network marketing, spend all of
your prospecting, presenting, closing and training. Nothing else really
matters.


2. If you need to conduct tasks that keep you “busy” (e.g.,
writing auto-responder letters, producing training documents for your team,
etc.), do it during your down time. In other words, do these things when you
can’t be making phone calls, such as late at night or very early in the
morning.


3. Track yourself and conduct regular self-checks. Log the
number of outgoing dials, presentations you made, messages you’ve left, etc.
This will help ensure you are on the right path before it’s too late.


Making it in this industry is simple. Proper application of
the right activities on a daily basis will produce consistent results.


Failure is just as simple. Application of the wrong
activities — and not recognizing that you are doing the wrong things — will
consistently produce nothing but frustration and disappointment.


This profession works. Network marketing works. However, you
have to work — doing the right things — in order for it to work for you.


Todd Falcone has been a successful field leader for over
a decade. He is also a public speaker, trainer and personal coach to several
top producing network marketers. He lives in Seattle with his wife, Carla, and
son, Gianni.